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Joel McDowell
  • Home
  • Portfolios
    • Lifestyle
    • Music
    • Commercial & Advertising
    • Event, Food & Venue
    • Tourism
  • Journeys & Projects
    • Finding South - New Zealand | An Off-Road Journey Through The South Island's Backcountry
    • Montell2099 - Live From Lake Alta
    • Nukeproof Bikes - Louise Ferguson X Carbon Dissent
    • Mt Ruapehu 2022 Winter Season
    • Through The Lens - A 35mm Film Journey
    • Exploring Western Australia
    • Feldon Shelter - Where Would You Go?
    • North Island Photo Book
    • South Island Photo Book
    • Riparide - Rua Awa Lodge
    • Love Taupo - Aroha
    • EOS Systems Launch - Canon New Zealand
    • Exploring Cederberg with Ford South Africa
    • Japan 2020
    • Canon Adventure And Storytelling Workshop
    • September in Vanuatu
    • South Africa 2019
    • INTERMISSION: South With Joel McDowell
    • Bentley Bentayga Meets Tongariro
  • Video
  • About
  • Contact
 

MT RUAPEHU 2022 WINTER SEASON

Mt Ruapehu has been a part of my life since my early age, learning to both skiing and snowboard on the unique mountain slope.. So when I was invited to work for Ruapehu Alpine Lifts, I was absolutely thrilled. It was a truely humbling experience to see behind the scenes of the operation, meet incredible staff and other passionate skiers and boarders, and admire the natural beauty of the rugged and sometimes unforgiving landscape.

I was lucky enough to spend the 2022 New Zealand Winter season creating work for Mt Ruapehu. I covered 25 days for the ski area, shooting for both social and website as well as updating their image library. Videography was also part of the focus for this commissions, as I sent out social reels, educational and informative videos and a highlights package to end the season (which is featured below).

A huge thank you to everyone involved in the tough season that was 2022.